Out of ideas for your social media page? Well, here’s a pro tip: your one blog post does not need to only serve as one blog post. You can transform that one blog post into many different pieces, such as 12 tweets, 8 Facebook posts, and maybe even 10 Instagram posts.
How is that so? By repurposing your content, of course!
If you have no idea how to start repurposing content, here are four tips that can help you begin your repurposing journey:
Turn it into one-off posts
If you’ve just made a long blog post, tweet, or any text content, simply turn that into visual content for your Instagram, Facebook, and Linkedin. In a way, you’re splitting your long posts into small quotes. Imagine the amount of content you can make just out of one post.
Turn it into a carousel
This type of post generally performs very well on Instagram and Linkedin. The reason behind this is because carousel posts are more interactive and it creates a story. It builds curiosity and encourages your audience to stay longer on your page, especially if the content gives them great value.
Screenshot your post
Screenshots of your posts work well for your tweets. This way, you can post your tweets on other platforms such as Instagram, Facebook, and Linkedin. One tweet can be one whole post on another platform too!
Turn them into videos
Get some bite-sized information from your blog posts and turn them into videos. For example, you can get a quote from a post, turn it into a text video, put a trending song on the background and poof! You’ve got yourself another quality content to post on your other social media platforms.
These are just four tips that you can try to repurpose your content. It’s a way for you to ‘work smart’ in a more effective way! When reading your blog post, watch out for highlights that you think your audience will appreciate. Those are the types of content you can repurpose because the magic formula is still the same, which is to provide value for your audience. It may take some practice at first, but we promise it will become easier over time as you do it more frequently. Once you’ve repurposed your content, you can also add a cherry on top by using Facebook ads and Google Ads. Just have fun; social media is all about being creative, after all.
What’s Next?
If you’re looking to level up your digital marketing game, reach out to Digital Squad, a digital marketing agency singapore. We are happy to help you out with instagram advertising singapore, content marketing singapore, instagram marketing singapore, and adwords management agency singapore.
